What Is My Event Production Company Worth?

Event production companies — covering live events, corporate events, concerts, award shows, and experiential activations — are project-based businesses where client relationships, equipment, and execution capability create value. In Los Angeles, the concentration of entertainment, corporate, and nonprofit events creates strong demand for experienced production companies.

Typical Valuation Ranges

Most event production companies sell for 2.5x to 4x SDE. Companies with long-term corporate contracts and significant equipment inventories trend higher.

Factors that push toward the higher end:

• Repeat corporate clients with annual event programs
• Revenue above $1M with consistent year-over-year growth
• Significant owned equipment inventory (AV, lighting, staging)
• Preferred vendor relationships with major venues
• Diversified event types (corporate, entertainment, nonprofit, experiential)
• Strong production team that operates independently of the founder
• Branded experiential marketing capabilities

Factors that push toward the lower end:

• Revenue concentrated in a few large one-time events
• Founder personally produces or manages every event
• Mostly rented equipment with limited owned inventory
• Seasonal or inconsistent revenue patterns
• No repeat client agreements
• Small team requiring heavy subcontractor reliance

Key Value Drivers

Repeat corporate clients are the most valuable revenue source. Companies with annual event programs, recurring conferences, or ongoing activations provide predictable revenue that buyers can underwrite.

Equipment inventory — owned AV, lighting, staging, and production equipment represents tangible asset value and generates higher margins than renting. Buyers will assess equipment condition and replacement cost.

Venue relationships and preferred vendor status provide a competitive moat. Being the go-to production company for a major venue or hotel chain creates built-in deal flow.

Team depth — event production is logistically demanding. A trained crew that can manage events without the founder's involvement makes the business transferable.

How to Increase Your Value

1. Lock in recurring clients. Multi-event contracts or annual retainer agreements provide predictable revenue.
2. Invest in equipment. Owning core production equipment improves margins and asset value.
3. Diversify event types. Corporate events, award shows, experiential marketing, and live entertainment reduce concentration risk.
4. Build your team. Production managers and technical directors who can run events independently make the business less founder-dependent.
5. Document your operations. Production templates, vendor lists, and event playbooks demonstrate repeatable processes.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.