What Is My Nail Salon Worth?

Nail salons have relatively modest valuations compared to other beauty businesses — the lower barriers to entry and competition keep multiples in check. But well-located salons with loyal clientele and diversified services can still be attractive acquisitions.

Typical Valuation Ranges

Most nail salons sell for 1.5x to 2x SDE.

Factors that push toward the higher end: High-traffic retail location, diversified services (nails, waxing, lashes, facials), strong repeat client base, modern and well-maintained facility, revenue above $300K, multiple technicians with low turnover.

Factors that push toward the lower end: Owner does most of the nail work, basic mani/pedi only, high technician turnover, aging facility, short remaining lease, heavy competition nearby.

Key Value Drivers

Location and foot traffic — nail salons are convenience-driven. A salon in a busy shopping center with strong anchor tenants and parking attracts consistent walk-in traffic.

Service diversification — salons offering waxing, lash extensions, facials, and other beauty services beyond nails generate higher per-visit revenue and attract a broader client base.

Client loyalty — a salon with 500+ regular clients returning monthly has genuine recurring value.

How to Increase Your Value

1. Diversify services. Add waxing, lash extensions, brow services, and facials to increase per-client revenue.
2. Build a loyalty program. Digital loyalty cards and membership programs increase visit frequency.
3. Retain technicians. Competitive commission and good working conditions keep your team and their clients.
4. Maintain your salon. Clean, modern, and Instagram-worthy interiors attract clients.
5. Secure your lease. Location is the primary driver of walk-in traffic.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.