What Is My Sign Business Worth?

Sign companies — fabrication, installation, and service — benefit from consistent commercial demand and the growing digital signage market. Companies with design-fabrication-installation capabilities and service contracts are well-positioned for sale.

Typical Valuation Ranges

Most sign businesses sell for 2x to 3.5x SDE.

Factors that push toward the higher end: Digital signage capabilities (LED, electronic message centers), service and maintenance contracts, national account relationships, design-build-install vertically integrated, modern fabrication equipment, commercial and franchise clients.

Factors that push toward the lower end: Vinyl and banner only (low barriers to entry), owner runs production, no recurring revenue, aging fabrication equipment, residential-only customers.

Key Value Drivers

Digital signage — LED signs and electronic displays are the fastest-growing segment. Companies that design, install, and service digital signage access higher-margin projects and recurring service revenue.

Service contracts — maintenance agreements for sign illumination, cleaning, and repair create recurring revenue.

National account relationships — serving multi-location brands (franchises, retailers, banks) provides volume and consistency.

How to Increase Your Value

1. Add digital capabilities. LED and electronic signage installation and service is the growth segment.
2. Build service contracts. Maintenance agreements for illuminated signs create recurring revenue.
3. Develop national accounts. Multi-location clients provide volume and predictable project flow.
4. Invest in fabrication. CNC routers, vinyl plotters, and LED assembly capabilities improve margins.
5. Build a production team. Designers, fabricators, and installers who operate without the owner.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.