What Is My Urgent Care Center Worth?

Urgent care has been one of the fastest-growing healthcare segments, and PE consolidation is well underway. Multi-site urgent care platforms have attracted significant investment, and even single-location centers with strong volume attract buyer interest.

Typical Valuation Ranges

Single locations: 3x to 4.5x SDE

Multi-site operations ($1M+ EBITDA): 6x to 10x EBITDA for PE buyers

Factors that push toward the higher end:

• High patient volume (40+ patients per day)
• Multiple locations with consistent unit economics
• Occupational health contracts (employer physicals, drug testing, workers' comp)
• Strong payer mix (commercial insurance heavy)
• X-ray, lab, and procedure capabilities
• Revenue above $2M per location

Factors that push toward the lower end:

• Low patient volume (under 25 per day)
• Single location without expansion plans
• Medicaid or uninsured heavy payer mix
• Staffing challenges (provider and nursing shortages)
• Limited ancillary services
• Strong hospital system competition in the market

Key Value Drivers

Patient volume per day: The primary operating metric. Centers seeing 40–60+ patients per day demonstrate strong demand and efficient operations.

Occupational health revenue: Corporate contracts for employer services create recurring B2B revenue at premium margins. This revenue stream is highly valued by buyers.

Revenue per visit: Strong centers average $200–$350+ per visit depending on services rendered and payer mix.

Hours and access: Extended hours (7am–9pm, weekends, holidays) capture more volume and justify higher valuations.

How to Increase Your Urgent Care's Value

1. Build occupational health. Employer contracts for physicals, drug testing, and workers' comp create recurring revenue.
2. Expand ancillary services. On-site X-ray, lab, IV hydration, and procedures increase revenue per visit.
3. Extend hours. Evening and weekend hours capture volume that primary care can't.
4. Open additional locations. Multi-site operations attract PE buyers willing to pay platform multiples.
5. Improve payer mix. Marketing to commercially insured patients and employer groups improves reimbursement.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.