What Is My Marine or Boat Service Business Worth?

Marine service and boat dealerships operate in a seasonal but passionate market. Service revenue provides stability while boat sales drive volume. Businesses with strong service departments and storage revenue are the most valuable.

Typical Valuation Ranges

Most marine service and dealer businesses sell for 2x to 3.5x SDE.

Factors that push toward the higher end: Strong service department (engine, hull, rigging), boat storage revenue (indoor and outdoor), new boat dealer franchise, diversified revenue (sales, service, parts, storage, accessories), year-round operation, waterfront location.

Factors that push toward the lower end: Sales-only without service, seasonal-only (closed in winter), owner is the primary mechanic, aging facility, single brand dependency, declining boat sales volume.

Key Value Drivers

Service revenue — boat maintenance, engine repair, and winterization create recurring, high-margin revenue that's more stable than boat sales. Service departments generating 30%+ of revenue significantly improve valuation.

Storage — indoor and outdoor boat storage provides monthly recurring revenue with minimal labor.

Dealer agreements — authorized dealer status for boat and engine brands provides access to new product, warranty work, and brand credibility.

How to Increase Your Value

1. Build your service department. Certified marine technicians and a well-equipped shop attract boat owners.
2. Add storage. Indoor and outdoor storage creates recurring monthly revenue.
3. Secure dealer agreements. Authorized dealer and service center status for major brands.
4. Diversify revenue. Parts, accessories, electronics, and trailer service complement boat sales and service.
5. Extend your season. Winterization, indoor storage, and off-season service programs generate year-round revenue.

Browse the valuation multiples guide for industry data, or schedule a free call for a confidential valuation.