Privacy Policy
Effective Date: March 11, 2026
Natalie McMullen (“we,” “us,” or “our”) operates the website natalie.biz (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services.
Information We Collect
Information you provide directly: When you fill out a contact form, request a valuation, or otherwise reach out to us, we may collect your name, email address, phone number, business type, annual revenue, and any other information you choose to provide.
Information collected automatically: When you visit the Site, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We use cookies, pixels, and similar technologies to collect this information.
How We Use Your Information
- To respond to your inquiries and provide our technical advisory, consulting and real estate services
- To send you information you have requested about our services
- To improve our Site and services
- To run advertising campaigns and measure their effectiveness (e.g., Google Ads, Meta)
- To comply with legal obligations
Third-Party Services
We use the following third-party services that may collect information about you:
- Google Ads & Analytics: We use Google advertising and analytics tools to measure ad performance and understand how visitors use our Site. Google may use cookies to serve ads based on your prior visits. Google Privacy Policy
- Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. Meta Privacy Policy
- Vercel Analytics: We use Vercel Analytics to understand Site performance and usage patterns.
- Resend: We use Resend to deliver emails generated by our contact forms.
Cookies
Our Site uses cookies and similar tracking technologies. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of the Site may not function properly.
Data Sharing
We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating the Site and conducting our business, provided those parties agree to keep your information confidential. We may also disclose your information where required by law or to protect our rights.
Your California Privacy Rights
If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to request information about the categories and specific pieces of personal information we have collected about you, to request deletion of your personal information, and to opt out of the sale of your personal information. We do not sell personal information. To exercise any of these rights, please contact us at hello@natalie.biz.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
Security
We use reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy, please contact us at: